Today we’re starting a 3 part series on pricing your products. We’ll start with Understanding your Market. Before you can price your work, you need to know your product, your competition, and your customer. We’ll dive into each of these hit some of the high points to consider.
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Key Takeaways
- Push yourself further up the quality scale
- Understand your competition and what’s in your market
- Put the customer first and respond to their needs
Homework
- Develop your quality vs. price matrix and see where you land
- Lay in your competition on that matrix and look for gaps
- Identify your ideal customer
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