Branding is a vital to any business. From your business name to your logo this is usually the first impression you are giving your customers and your audience. We’ll talk about how John and I came up with our business names and the evolution of our branding and logo work with our businesses as well as Made for Profit.



  • Naming- When naming your business think about the long game.
  • Bring in the ideas of people close to you
  • Have you thought about logotype vs logo mark?