Using social media analytics can help you grow your business online and understand what’s working and what’s not.  We’ll talk about how we monitor and measure our progress and a crazy result we saw when testing some new settings on John’s Instagram account.

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Key Takeaways:

  • You cannot analyze what you dont track.
    • Take the time to look at the numbers on what works for your channel, base your social strategy around what is already working for you.
  • Change things up. If you’re looking for different results, make some changes and gauge the response. Analyze what is working and what isn’t.

Homework:

  • Look at your highest liked posts
  • Test and learn – try something new pick one thing.

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