Things were going great. It was 2013, pallet wood and rustic furniture was so hot. You were killing it and backlogged for months. Now it’s 2019 and unless you’re Paul Jackman the pallet wood trend is dead in the water. And if you’re business was heavily focused on that trend then you’re either scrounging for work or have pivoted to the next trend or a new focus area. This is an example of a need to pivot your business from a negative impact, but you can also pivot to take advantage of a positive opportunity. Today we’ll talk about how we’ve made our own pivots in content and other areas and the thought process we took while doing it.
The sponsor of today’s episode is 3M. Are you the fastest weld grinder in America? 3M wants you to prove it. They’re looking for 12 metalworkers to go head-to-head in the second annual 3M Clash of the Grinders at this year’s Fabtech conference in Chicago November 12.
Go to 3M.com/PodClash to enter. 12 grinders will be chosen to compete in a grind-off, taking down three 4” welds. One with a fiber disc, one with a grinding wheel, and one with a flap disc.
Whoever does it the fastest wins the grand prize package, including a Speedglas welding helmet and 3M Cubitron II grinding wheels and discs. Not to mention bragging rights for a year! Go to 3M.com/PodClash to sign up.
LINKS (May contain Affiliate Links)
Register for the FABtech Clash of the Grinders – 3M.com/PodClash
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Guide to Pricing Handmade Goods: https://madeforprofit.com/pricingguide
